MARKETING SUPPORT

This where every smart martial art instructor / school owner looks to get help to run his/her club. Why? Because it is smart advice and it is free to International Martial Arts Alliance members so use it.

What is marketing? Check out our Free Tips below:
Marketing is the back end of sales, it is what you need to do to under pin your business, it is the stratigies behind your product, it is the planning behind your service it is your research and so much more.

Marketing is vital for any business and without it sales become even harder. You don't have to be a marketing guru to operate your business but it will help. There are many professionals that can help you with marketing to increase your sales (recruit more students) but you can spend big dollars and not get the results you expect.

If you have the skills do it yourself, speak to people who are doing it well and ask them how it is done. Keep in the loop, research new ways of selling your service. You can even ask us because we are here to help you become more successful.

Want awesome templated graphics to help you sell your services?
As a member you can get some graphic design for FREE and if you want a lot you can obtain it for a nominal fee.

Click here to find out more!

Seek a Professional! Well you have one, the IMA
We can help you with many ideas and you only need to ask us. We can tell you what other successful instructors are doing and you can attend some of our industry conferences and get to meet these people. Check out our events like the 'Trade Night and 'Legends Lunch' conferences. The greatest help we can suggest is to attend the Filex Fitness Expos especially for 2007 because it now inlcudes a martial arts section and business seminars (sales, marketing, coaching training).
Keep checking our Events pages for new conferences.

Not getting the results you expected from advertising in martial arts magazines? Try writing editorials for your local newspapers and community guides and get free advertising. You can also network with other local businesses and offer reciprocal discounts for each others customers. Want to get real exposure? Well now you can tap into a huge targeted market of fitness minded people. Get smart and expand your business by exhibiting at the Fitness Expos (Diverified) around Australia. Notably the Brisbane Expo, Sydney Expo and Melbourne Expo because these attract literally thousands of people looking for services just like yours.
Link to more info

Creating new posters and flyers can be so easy using the right software like MS Publisher and Adobe Photoshop. The IMA has a brilliant new service to help you create awesome professional graphics to make your posters / flyers stand out. Just supply us a photo that you would like us to help you to create into your new poster. If you have been a member for 5 years you can obtain this service for free! Link to graphics

Martial arts directories are really valuable for consumers to find schools to train at. Which directory is the right one for your martial art club? You can list in literally dozens of them like the yellow pages, sensis, community guides, printed magazines and online directories but what will give you the best return. You could spend thousands and not get the desired result you are looking for. Where will you get the most return with the least amount of investment? Well 80% of consumers search on the net and the best online directory for martial art schools / clubs we found is Gymlink.com.au. More info!

Do you have a website? If you do is it easily found because if people cann't find you its just a nice postcard. The idea is to use the appropriate wording on your site that is search engine friendly. Registering with the main search engines like Google / Yahoo / NSM will be a good start to help people find you. What we also suggest is to call Gymlink because these guys are our online marketing gurus. More info!

If you don't have a website get one as soon as you can because thats where the majority of people search for services.

Concerned about the cost? Well you could pay as little as $500 or into the $1000s to set one up and then pay for on going domain name registration, hosting and updating. If it makes you money it doesn't really matter so much about the cost it comes under your advertising budget doesn't it. What if you could get a fully functional website with a built in shopping cart that you didn't have to buy stock, keep stock, send out stock or physically have to handle the sale, you just got paid for sales.

Well the IMA has made this a reality find out more information through this link BUSINESS SUPPORT